My Journey: From Scaling Startups to Empowering Businesses

The Why Behind My Work

Every business starts with a vision. Whether it’s a SaaS startup disrupting the market, a retail tech company driving innovation, or a B2B sales team looking to break barriers, the heart of every organization beats with ambition. My passion lies in helping those visions become reality.

Over the years, I’ve found immense fulfillment in solving complex business problems and creating strategies that not only address immediate challenges but also pave the way for long-term success. I’ve seen firsthand how the right approach can transform a company, its culture, and its trajectory. That’s what fuels my work—partnering with businesses to unlock their true potential.

Milestones That Define My Path

My journey began in the world of sales and strategy, where I learned the importance of persistence, adaptability, and a customer-centric mindset. These lessons were foundational as I co-founded Trym, Inc., where I led the sales team and scaled revenue from $0 to $4M in Annual Recurring Revenue (ARR). It was a challenging yet immensely rewarding journey that required me to build a high-performing team and craft a go-to-market strategy, scaling from SMB to enterprise-level accounts.

Before Trym, I honed my skills at Green Bits, Inc., managing over 700 retail accounts across multiple states and driving $48M in business. I consistently surpassed quotas, achieving 210% of my target in one quarter alone, while maintaining a personalized approach to client relationships. These experiences taught me the value of data-driven strategies, cross-functional collaboration, and the art of listening to uncover client needs.

Through these roles, I developed a knack for optimizing pipelines, refining account strategies, and scaling teams—skills I now bring to my consulting practice.

A Consulting Philosophy Rooted in Results

At the core of my consulting philosophy is the belief that every business is unique. Cookie-cutter solutions don’t work in today’s competitive landscape. Instead, I take the time to understand each client’s specific challenges, goals, and market dynamics before crafting a tailored strategy.

I focus on three guiding principles:

1. Data-Driven Decision-Making: Numbers tell a story. I leverage data to identify growth opportunities, streamline processes, and measure success, ensuring that every decision is backed by insights.

2. Collaboration and Trust: Building strong relationships is paramount. I work closely with my clients, fostering a partnership where ideas are shared openly, and solutions are implemented seamlessly.

3. Sustainable Growth: Success isn’t just about hitting short-term goals; it’s about creating a foundation for future scalability. I aim to leave businesses stronger and better equipped for what’s next.

   
   

Transforming Challenges into Opportunities

One of my favorite aspects of consulting is the opportunity to turn obstacles into stepping stones. For instance, I once worked with a company struggling with low pipeline conversion rates. By refining their account strategies and aligning sales efforts with customer needs, we improved their conversion rate from 43% to 54% within months. These are the kinds of transformations I strive to deliver for every client.

Another example comes from my time leading a hardware product launch. By collaborating across teams and introducing free trials to drive engagement, we achieved $1M in annual sales growth. These successes are a testament to the power of strategy, execution, and teamwork.

Why Work With Me?

I understand the pressures of running a business and the challenges that come with scaling teams, entering new markets, or launching products. My experience isn’t just theoretical; it’s rooted in real-world results. From driving multi-million-dollar deals to managing complex client portfolios, I’ve been in the trenches and know what it takes to succeed.

What sets me apart is my commitment to excellence and my relentless drive to provide value. Whether it’s helping you optimize your sales funnel, build a high-performing team, or develop a go-to-market strategy, I bring a hands-on approach and a track record of delivering measurable outcomes.

Let’s Start Your Journey

Every business has its own story, and I’d love to be a part of yours. If you’re ready to tackle challenges, seize opportunities, and achieve sustainable growth, let’s connect. Together, we can strategize, optimize, and transform your vision into reality. Reach out today, and let’s take the first step toward building your success story.